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Hiring a Local SEO Company: Mistakes to Avoid When you want to work with a local SEO consultancy firm, there are a number of things you can do and those to avoid. One of the most important aspects of online marketing is SEO. The company or individual you hire to do you SEO can determine the kind of results your business will get. However, majority of small business owners make some mistakes when hiring local SEO companies. In this article, we look at some of the pitfalls you should avoid when selecting a SEO company for your business. Relying Entirely on High Ranking Companies If you think about it simplistically, the logic makes sense. If a company is good at SEO, shouldn’t it be ranking high on search engine results pages? For example, you may be tempted to think that companies whose websites are ranking on the first page of search engine results for a term such as “SEO” and the name of your city are the best to hire. However, this is not always the case.
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Many times, the top SEO companies in your city are in high demand. Given that the companies are known to do great work, they get many referrals. Some of the top companies may not be found on the first pages of search engine results pages for local SEO terms. The companies are usually always busy thanks to the many referrals they get. Apart from this, their client retention rates are high.
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A good SEO company will keep its clients satisfied. The companies are usually bust and make a lot of money. You may therefore not find the companies optimizing their websites to get new clients. This means the best companies may not necessarily be ranking for local SEO terms in your area. Some of the companies ranking for the term may simply have no client work. This may be the reason why they have time to do SEO on their websites. There are times when some good local SEO companies may be on the first pages of search engine results pages. However, many times, this is not the case. You will have to go through the companies you come across and do a background check on them before hiring. Generally, you should not select a company solely because it is ranking high for a SEO-related keyword in your city. It is important to carry out proper research when looking for a local SEO company to hire. Your budget and reputation of the company you would like to do your SEO should be considered. Be wary of making the mistake of restricting your search for a local SEO company to those that only appear on the first pages of search engine results pages.